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Stop Driving Blind. Start Navigating.
The only live competitive map for e-Commerce growth.
Win customers from every competitor move.

All data. No context.

Amazon sellers don’t lack data – they lack context. Dashboards show you what happened but not why. What’s more, sellers seemingly accept that this is ‘just how Amazon works’.

The cost of operating blind? It stacks up pretty fast. Amazon brands lose $30K–$1M+ annually reacting to symptoms rather than understanding the root causes.

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Sales drop with no explanation
Revenue moves, but you’ve no idea why.
Pricing turns to guesswork
Price changes become shots in the dark.
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Money down the drain
More ad spend. Same old blind spots.
Rival moves.
 What moves?
Listing changes, review gains, and stock shifts happen undetected.
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Market shifts faster than you
By the time you investigate manually, the opportunity’s gone.
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How we build your map

Expert insight, amplified by AI

Our 3-step process combines proprietary competitive intelligence software with cutting edge AI to reveal intelligence you can actually use… and where you have a real Advantage.

IDENTIFY – Who’s actually taking your sales
We scan real Amazon shopper behavior – not category guesswork. Our proprietary analysis identifies real rivals with overlapping features and benefits. You see the actual threats stealing your customers, not just category neighbors.
ANALYZE – Why they’re winning
Forensic analysis across five dimensions: Price, Reviews, Content, Stock, and Search Visibility. We synthesize Amazon's signal environment – BSR, search rank, reviews, revenue – to reveal exactly how customers respond to competitor moves.
ACT – What to do about it
Clear actions ranked by impact and urgency. Not data to interpret – intelligence to act on. What changed, why it matters, your next move. Delivered straight to your inbox.
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Not Another Dashboard

Thank F**K!

Existing tools give you data to interpret. Amaizing gives you intelligence to act on. What’s the use of knowing how fast you’re going if you’ve no map to show you where you’re going.

We deliver synthesized intelligence direct to your inbox.

What’s happening, why it matters, what moves to make. All with context. All within minutes. That’s how you go from Advantage to Impact – A to I. Just another reason we’re called Amaizing.

Organizations that trust Amaizing’s Advantage

GOOD Mask Co. logoPawpail logoHARLO logoTrue Citrus logoPocket Radar logo
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Impossible.
 Until now.

Time spent wasn’t the issue – Clarity was

Tracking even a handful of competitors manually takes 20-40 hours per week per ASIN – and still misses the connection between competitor moves and sales outcomes. Sure, the data existed, but making sense of it wasn't difficult. It was structurally impossible.

That is until now. AI broke the barrier. We built on top of it.

Amaizing makes market-level intelligence accessible for the first time to every growth brand.

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Ready. Steady. Go.

15-day FREE Trial • 2 free Deep Dives included

We’re already in beta with 200+ brands. Join them and start your FREE 15 day Trial now.

It couldn’t be simpler.

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SUBMIT
One ASIN. No login. No credit card. No waiting.
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SCAN
We map your market. 150+ rivals scanned, 30+ analyzed then true rivals identified & tracked.
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RECEIVE
Your Rival Report lands in 24-48 hours. Presents your top rivals, why they’re winning, how you compare, and how you can win back orders.
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STAY AHEAD
Weekly Advantage Report and Deep Dives keep you winning.
Who built Amaizing?

We’re not a software company that learned Amazon. We’re Amazon operators who built what we couldn’t find or buy.

We’re operators
Over $1B in sales. 15 years scaling brands to 8-figures.
We’re insiders
Team members from Amazon’s own product organization.
We’re experts
World-class brand strategists from leading global agencies.
We’re trusted
Top agencies refer their best clients straight to us.

We built the intelligence we needed. Now it’s yours.

Meet the Team
Anders Hsi profile image
Anders Hsi

Founder & CEO

I’m a serial entrepreneur in the US, EU, and China with several retail brand successes, including leading the Good Mask Co. to over 25m masks sold and
 250k masks donated.

I co-invented / manufactured Thinx, the category leader for sustainable menstruation products (acquired by KC 
in 2022).

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Ryan Flannagan

Co-Founder & CSO

I’m the Founder and CEO of Nuanced Media, a top-ranking Amazon agency. I’ve worked with clients like Dollar Shave Club, Original Defense, and True Citrus.

I’m a recognized e-Commerce thought leader and have been featured on Buzzfeed, CNBC, 
and Yahoo Finance.

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Joel Benway

Head of GTM

I’m an ex-Amazon GTM leader, where I drove strategy and execution across Amazon's device portfolio. I won Amazon’s 2022 Innovation Day award and have a track record of turning complex signals into ROI and customer value.

I bring deep expertise across both e-Commerce and 
go-to-market execution.

Paraskevas Deligiannis profile image
Paraskevas Deligiannis

Technical Lead

I’m a Senior Full-Stack Software Engineer and seasoned ML/AI practitioner and researcher.

With a Master’s from Stanford University, I worked and led teams in California and across Europe in early-stage start-ups, scale-ups, and CERN.

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Rob Turner

Director of Product

I’m a Director of Product with 
25+ years experience of big thinking, brand building, and marketing, both in-agency 
and direct to client.

I’ve worked with global brands like Apple, Pepsi and Sony, helping them craft their brand communications across 
all channels.

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Barry Smith

Director of Design

I’m a Product Designer, Graphic Designer and Art Director with 20+ years of award-winning experience in the Creative Industry building brands that engage customers across all media channels.

I’ve designed for global brands including Coca-Cola, Kellogg’s, Samsung, Guinness, and Cadbury’s.

Free Trial

$0
PER ASIN
  • 15 days full access
  • 1 Rival Report
  • 2 weekly Advantage Reports
  • 2 free Deep Dives
Start Free Trial

Premium

$100/mo
PER ASIN
  • 30+ competitors tracked
  • 4 weekly Advantage Reports
  • 4 Deep Dives per month
  • Priority support
TRY PREMIUM
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Make the move from

Advantage to Impact

See what competitors do. Learn how customers respond. Act with clarity and confidence.

Get first-mover advantage: intelligence that was impossible before AI.

Others guess. You’ll know. Be Amaizing.